“Brainstorming” Is Sweeping over FREP


While water strike forms ripple and rock hammer generates sparkle, the meeting of thoughts induces new thoughts and meeting of wisdom inspires new wisdom.

The Company brought about a “brainstorming” for management innovation at the 15/F meeting room, Quanzhou Office Building on Nov. 11, where over 20 management staff of the Company, including OOP members, Operation General Manager, PMG directors and departmental General Managers, gathered together to put heads together for management innovation, to work together for the reform for quality and profit improvement and to “diagnose” and “offer weapon” (give advice) for further innovation in management of FREP.

 “Perhaps some of our colleagues present here today may have ever driven Peugeot. Regarding the bankruptcy case of the household Guangzhou Peugeot, what caused it to fail basically were decision support, cultural conflict, people management, inconsistency in objectives, and so forth. Likewise, FREP, as a joint venture, has experienced a process of exchange, collision and integration over the past 8 years since foundation. We are supposed to learn lessons from the case of Guangzhou Peugeot going under. We shall get prepared for the unexpected ahead of time and launch a management innovation “brainstorming” initiative, with the aim to pool wisdom, draw upon everyone’s experience and talent, pinpoint the direction for management innovation and straighten up the philosophy for development!” addressed by Gu Yuefeng, Chairman and President of the Company.     

Since capital injection in Jun. 2007, FREP has experienced over eight years of development history. According to the Board decision and deployment, we are committed to building a world class petrochemical company with sustainable competitiveness. At a crucial time of a new round of construction and development, the Company faces not only arduous task of production and management, but also tough challenge of reform and development. Currently, the management system and operating mechanism are yet to be improved; Sino-foreign cultures are conflicting, meeting and blending with each other; the mindset of employees remains to be further transformed; the Company’s profitability needs to be raised, etc. These issues altogether restrict the Company from further growing in a large part.

  The meeting drew on the wisdom of the masses and pooled the efforts of everyone. To launch the management innovation “brainstorming” initiative is to give full play to the experience and wisdom of management staff at all levels, pinpoint the reform direction for FREP, straighten up innovation philosophy, effectively break through bottlenecks of system, mechanism, policy and resource and thoroughly unleash development by releasing new dynamics and impetus.

 “Fully trust employees, empower them appropriately, encourage them to innovate and allow mistakes within a certain range.”

 “Build up sense of responsibility, improve work efficiency and further draw upon and assimilate the cultures of both Chinese and foreign sides.”

 “We’ve got to communicate frankly and carry forward the cross functional cooperation spirit.”

 “Optimize organizational structure and make clear roles and responsibilities.”

 “Make good career plans for our people, further boost their sense of responsibility as owners of the Company and promote positive energy of role models.”

 “Pay attention to the aging trend of front line employees and care about their life.”

 “Enhance corporate culture construction, nurture corporate core values; adopt open and competitive recruitment, improve performance assessment; build a harmonious and happy enterprise.”

……

Consensus was made that we should seriously study and actively bring in both the fine tradition of Sinopec and the advanced management expertise of Exxon Mobile and Saudi Aramco; in the meantime, we must take into account the China’s national condition and cultural background, on which basis we could digest, assimilate and innovate foreign cultures in order to further shape up a management pattern that fits the development of FREP.

Mary Kay, famous American businesswoman ever said: “people need two things more than money, which are recognition and compliment”. Brainstorming is not to write things down on a piece of paper. Rather, it is to take actions, pool wisdom and solicit advice for development so as to achieve management innovation and allow employees an opportunity of getting recognition and compliment.

The Company will fully take in and apply the wise thoughts and insights of both management and employees, further free our minds, sort through ideas, persist in reform and innovation, endeavor to transform and upgrade quality, and spare no efforts to make new breakthrough in management innovation, achieve great progress in quality and profit improvement, and further improve employees’ happiness. 

The discussion is ongoing... “Brainstorming” is sweeping over FREP and motivating management innovation. (Xiao Wanyuan)